19 January– 
I’m a fan both of Monocle and of the KIS principle… never lose sight of the basics. Well described in this article https://monocle.com/minute/2020/01/11/keep-it-simple/#1
A unique selling point needs to be simple. Service needs to be simple. Products need to be simple. If you cannot explain what makes you special in 1-minute to your mom or a 6 year old you don’t understand the key well enough yourself.
So KIS 😊
We welcome your ideas, links and feedback.
 
The Neighbour