Quoting one of our favourite magazines https://monocle.com/minute/2020/02/01/punchy-and-profound/#6
“And while experiential is getting talked up, the shops we see making money are like a good magazine: passionate about what they do, good at telling stories, carefully edited, both innovative and reliable, and confident of their brand values.”
Online shopping is not going to go away, but brick-and-mortar still has a future. If you do it well of course…
What do you think? We welcome your ideas, links and feedback.
Fixer, traveller, writer and founder of TheNeighbour